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Apple TV+ reaches 6% market share in US


A report from earlier this yr revealed that Apple TV+ had been rising slowly, simply reaching 5% of the market share of streaming platforms in the US. Three months later, Apple TV+ lastly accounts for six% of the US streaming market – whereas Netflix continues to lose subscribers.

In keeping with a brand new report from JustWatch seen by 9to5Mac, Q2 2022 outcomes had been fairly optimistic for smaller streaming platforms like Paramount+, Apple TV+, Hulu (which is owned by Disney), and Disney+. Whereas these platforms have grown in latest months, the identical can’t be stated for main gamers like Netflix and Amazon Prime Video.

Netflix misplaced 2% market share in the US final quarter. Whereas the platform stays the most well-liked, accounting for 21% of the market, it has been struggling to retain subscribers. Amazon Prime Video and HBO Max have gained extra subscribers since January, however each platforms misplaced some subscribers final month.

Proper now, that is the market share scenario for streaming platforms in the US:

  1. Netflix: 21%
  2. Amazon Prime Video: 20%
  3. HBO Max: 15%
  4. Disney+: 14%
  5. Hulu: 10%
  6. Apple TV+: 6%
  7. Paramount +: 4%
  8. Others: 10%

JustWatch notes that Amazon is now only one% behind Netflix:

The streaming wars proceed to warmth up, with Netflix shedding -2% market share in Q2. Rivals akin to Apple TV+, Disney+, and HBO Max capitalized on the losses of the market chief, and every added +1% in Q2. Netflix now solely holds a 1% margin over Prime Video, and there’s only a 5% margin between HBO Max and 2nd place. 

9to5Mac’s Take

Issues aren’t going effectively for Netflix. Earlier this yr, the corporate raised costs on all its plans around the globe, which actually upset subscribers.

Apple TV+ reaches 6% market share in US while Netflix loses subscribers.

Whereas the Apple TV+ subscription prices $4.99 per thirty days in the US, Netflix costs $9.99 for its fundamental plan – which helps a single display screen and no HD content material. Those that need to share Netflix with extra individuals and watch 4K content material must pay $19.99 per thirty days. Netflix can also be costlier in comparison with different platforms like Amazon Prime Video and Disney+.

After confirming the lack of greater than 200,000 subscribers in Q1 2022, the corporate blamed customers who share their accounts with associates and households. Since then, Netflix has been exploring new methods to retain its subscribers, which incorporates anti-password sharing measures and a new ad-supported plan.

As for Apple TV+, the platform has been benefiting not solely from its inexpensive worth, but in addition from its critically acclaimed content material. The Apple TV+ authentic film CODA was the first streaming content material to win the Academy Award for Finest Image. Additionally this yr, the Apple TV+ comedy present Ted Lasso received a number of Critics Selection awards.

Plainly Netflix will solely lose extra subscribers any more, whereas Apple TV+ nonetheless has loads of room to develop.

FTC: We use earnings incomes auto affiliate hyperlinks. Extra.


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