Could 24, 2022
PRESS RELEASE
Apple unveils new Apple Watch Delight Version bands
A brand new Shot on iPhone satisfaction marketing campaign will launch in June
CUPERTINO, CALIFORNIA In celebration of Delight month this June, Apple is releasing two new Delight Version bands with dynamic Delight watch faces in help of the worldwide LGBTQ+ group and equality motion. This yr’s Delight Version Sport Loop showcases a coloration gradient with the phrase “satisfaction” woven instantly into the band. Apple can also be launching a brand new Shot on iPhone satisfaction marketing campaign on Instagram that captures the essence of artists and figures inside the international LGBTQ+ group.
Apple is proud to construct on its long-running help for LGBTQ+ advocacy organizations working to result in optimistic change, from Encircle, a corporation that gives life-affirming packages and companies for the LGBTQ+ group and their households, to The Trevor Challenge, the world’s largest suicide prevention and disaster intervention group for LGBTQ+ younger individuals. Further advocacy organizations Apple is supporting embrace Equality Federation Institute, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Marketing campaign, ILGA World, The Nationwide Heart for Transgender Equality, PFLAG, and SMYAL. Now in its seventh yr, the Apple Watch Delight Version bands and watch faces illustrate the methods by which the corporate stands with, helps, and is proudly made up of the LGBTQ+ group.
Delight Version Sport Loop
Members and allies of the LGBTQ+ inventive group at Apple had been impressed to ship a brand new expression of satisfaction by means of this distinctive design. Using the comfy, sturdy, and adjustable Sport Loop design, Apple used a brand new method to take away a number of of the double-layer nylon-woven textile loops on the band to disclose the phrase “satisfaction” in a cursive model impressed by the unique “hiya” greeting — displayed on the primary Macintosh in 1984 — giving the phrase a novel, three-dimensional appear and feel.
The group designed a coloration gradient that comes with the unique rainbow colours with these drawn from numerous satisfaction flags, together with mild blue, pink, and white, representing transgender and gender-nonconforming people, and black and brown, symbolizing Black and Latinx communities. The colours additionally signify those that reside with or have handed away from HIV/AIDS.
Delight Threads Watch Face
Impressed by a number of satisfaction flags, this new watch face combines colours to signify the energy and mutual help of the LGBTQ+ motion. Mirroring the woven loops of the Sport Loop, every strand of vibrant thread contributes to the general composition of the watch face. The colourful threads transfer because the Digital Crown on Apple Watch is rotated, the show is tapped, or the consumer’s wrist is raised. Apple can also be together with new App Clip performance inside the band packaging to ship a easy and handy approach for patrons to right away entry the brand new matching watch face.
Delight Version Nike Sport Loop
A brand new Delight Version Nike Sport Loop celebrates the total spectrum of the rainbow and contains a matching rainbow-colored Nike Bounce face that accompanies the brand new band. Together with Nike’s Be True assortment, the Sport Loop honors people who’re increasing sport for future generations and provoking others to really feel the enjoyment of being authentically themselves. Be True is a part of Nike’s broader dedication to the LGBTQ+ group, which focuses on recognition, advocacy, inspiration, and schooling.
A New Shot on iPhone Delight Marketing campaign
From Harvey Milk Plaza in San Francisco to Paulista Avenue in São Paulo, the Shot on iPhone satisfaction marketing campaign will showcase imagery from an illustrious group of intersectional creatives, celebrating present-day queer pioneers in locations of historic significance to the LGBTQ+ motion. Coming quickly to @apple on Instagram, the sequence will characteristic works from photographers Ryan McGinley at Stonewall Inn in New York; Evan Benally Atwood at Window Rock in Arizona; Meinke Klein at The Homomonument in Amsterdam; Caia Ramalho at Paulista Avenue in São Paulo; Lydia Metral at Plaza de Chueca in Madrid; and Collier Schorr at Harvey Milk Plaza in San Francisco, that includes Baobei.
Pricing and Availability
- The Delight Version Sport Loop and Delight Version Nike Sport Loop can be found for $49 (US).
- The brand new Delight Version bands can be found to order at the moment from apple.com and within the Apple Retailer app, and might be accessible at Apple Retailer areas starting Could 26. The Delight Version Nike Sport Loop can also be coming quickly to nike.com.
- The brand new Delight watch face might be accessible at the moment, and requires Apple Watch Collection 4 or later operating watchOS 8.6, and iPhone 6s or later operating iOS 15.5.
- Each the Delight Version Sport Loop and the Delight Version Nike Sport Loop are appropriate with any Apple Watch.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. Immediately, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s 5 software program platforms — iOS, iPadOS, macOS, watchOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, and iCloud. Apple’s greater than 100,000 staff are devoted to creating one of the best merchandise on earth, and to leaving the world higher than we discovered it.
Press Contacts
Lance Lin
Apple
(408) 974-5036
Renee Felton
Apple
(669) 276-2182
Apple Media Helpline
(408) 974-2042
