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HomeSEOExamined: Is Joomla Good For Search engine marketing In 2022?

Examined: Is Joomla Good For Search engine marketing In 2022?


joomla seo check

Final up to date on February 1, 2022

That is the fifth put up in our collection the place we check the on-page Search engine marketing of the world’s hottest CMS techniques.

We beforehand lined WordPress, Wix, Squarespace, and GoDaddy.

This time we’re turning our consideration to Joomla. Particularly, Joomla 4 which was formally launched in August 2021.

Learn on to find:

  • how nicely arrange for on-page Search engine marketing Joomla is out of the field,
  • how one can configure your Joomla web site to rank larger in Google

Let’s get began with a abstract.

In Abstract: Is Joomla good for Search engine marketing?

Joomla is an open-source CMS. You’ve received full entry to the underlying code and also can create your personal plugins/extensions to switch the system’s core performance.

Joomla 4

So with some coding chops (and the luxurious of time), we might wager that there’s nothing you’ll be able to’t do to completely optimize your Joomla web site.

However with that being mentioned, on this collection, we’re specializing in the out-the-box Search engine marketing performance of the main CMS techniques. Give or take just a few plugins/extensions, we wish to hold our fingers (and web site) moderately clear.

Earlier in 2021, we examined Joomla 3. And whereas we preferred it total, there have been undoubtedly just a few gaps within the CMS’s Search engine marketing performance.

The excellent news?

Joomla 4 (and one tremendous cool Search engine marketing extension) has just about plugged all of them.

Every thing we like to regulate for on-page Search engine marketing can now be configured in Joomla’s admin space. And we have been additionally impressed with Joomla 4’s out-the-box velocity — with solely minimal tweaks required to get a formidable rating on Google’s PageSpeed Insights.

Some other enhancements?

Whereas not Search engine marketing-related, we felt that Joomla 3’s backend appeared dated and drained. And we consider this was one of many causes for the decline in Joomla’s recognition and market share through the years.

google trends - joomla vs wordpress

So we’re happy to say that Joomla has fully revamped the admin space for model 4.

joomla 4 admin

The adjustments are primarily beauty (and we do nonetheless have some grumbles about grouping of choices), however we really feel the slick new look ranges the taking part in subject considerably with WordPress and is probably going to assist entice new customers to the platform.

JoomlaShine has a pleasant breakdown of the admin interface enhancements right here.

In abstract, Joomla 4 is an enormous step ahead from Joomla 3 and is now an awesome selection for Search engine marketing.

joomla 4 seo

How we examined the Search engine marketing capabilities of Joomla

Like WordPress, it’s troublesome to check Joomla in isolation as a lot of its Search engine marketing efficiency will probably be all the way down to particular person configurations (i.e. host/server) and decisions (templates/extensions).

However as with our earlier assessments, we tried to maintain extensions/plugins to a minimal, configuration to as near “out the field” as attainable, and opted for in style templates.

Right here’s what we did:

  1. We arrange a small check web site on a Digital Ocean server with the identical specs because the server internet hosting our earlier WordPress check web site
  2. We added demo content material just like our different check websites
  3. We tried out 3 Joomla Search engine marketing extensions (and settled on one)
  4. We examined 2 of the preferred Joomla themes (Helix Final, and Joomla 4’s default Cassiopeia template)
  5. Assessments included handbook evaluation, operating the location by our personal Search engine marketing audit instrument, and testing utilizing third-party instruments equivalent to Google’s PageSpeed Insights and GTMetrix.

Which Joomla Search engine marketing extensions did we attempt?

Whereas testing each Joomla 3 and Joomla 4, we bought and road-tested three Search engine marketing extensions:

  1. Joomla sh404sef
  2. Firecoders Route66
  3. 4SEO

So which will we advocate?

4SEO.

It’s as shut as you’ll get to a WordPress Search engine marketing plugin like YOAST for Joomla. You’ll get snippet previews (a characteristic missing in lots of different Joomla Search engine marketing extensions) and full management over all the important thing on-page Search engine marketing fundamentals.

4SEO

Fairly merely, Joomla 4 and 4SEO go collectively like peas and carrots.

Any downsides?

Sort of. Sadly, 4SEO is a premium extension. So that you’ll have to pay for it.

Our desire would have been to make use of a free Search engine marketing extension. However sadly, we have been unable to seek out one which gave us anyplace close to the extent of Search engine marketing management we have been on the lookout for.

Word: For those who’re nonetheless on Joomla 3 (it’s best to actually improve!) we’d advocate going for sh404sef.

Joomla Search engine marketing: The great, the dangerous, and the ugly

Earlier than reviewing Joomla’s management of on-page Search engine marketing elements, let’s run by among the Search engine marketing highlights (and lowlights) of the platform.

Good: Joomla 4 is lightning quick out-the-box

Joomla 3 was fairly quick…

…however Joomla 4 leaves it within the mud.

With out putting in any third-party extensions, our check web site (when operating on Cassiopeia) scored 99/100 on PageSpeed Insights cellular.

joomla 4 pagespeed

What did we do to optimize the location’s velocity?

Not a lot. In reality, all we did was allow Joomla 4’s wonderful inbuilt caching. See this information for how one can do it.

Word: Joomla 4 is tremendous quick out-the-box. However poorly optimized templates, or sub-optimal server configurations might nonetheless gradual it down. So try our web page velocity optimization information for a ton of ideas.

The dangerous: Search engine marketing parameters configured in separate admin space

That is extra of a touch upon the 4SEO extension, slightly than Joomla itself. And both approach, it’s hardly a deal-breaker.

However in a super world, we’d have preferred to have seen the choices for configuring a person web page’s on-page Search engine marketing saved inside the article admin panel, slightly than in a separate admin space.

Word: we should always level out that if you happen to’re modifying pages on the entrance finish this isn’t a difficulty as 4SEO helps entrance finish modifying. And anyway, we’re in all probability nitpicking…

The ugly: Out-the-box many primary Search engine marketing settings are buried

For those who’re not utilizing an Search engine marketing extension like 4SEO, it’s straightforward to overlook primary Search engine marketing settings because of the approach Joomla’s commonplace management panel is organized.

For instance, on an article, the Search engine marketing title is buried proper on the backside of the choices tab…

browser page title

…whereas the meta description is situated underneath the publishing tab.

meta description

Wouldn’t it make extra sense to have these in the identical place?

On-Web page Search engine marketing Fundamentals: How does Joomla measure up?

Now let’s flip our consideration to regulate of among the elementary on-page Search engine marketing elements.

Does Joomla cowl all of them?

Just about. We’d have preferred to have seen higher management of templating for titles and meta descriptions. However aside from that, Joomla 4 with the 4SEO extension put in has you lined.

Right here’s our abstract once more.

joomla 4 seo

Word: having management of an Search engine marketing rating issue shouldn’t be equal to its optimization. Search engine marketing audit instruments like Seobility provide recommendation on how one can correctly optimize every component and discover errors in optimization which can be holding again your web site. See our Search engine marketing audit information for extra info on how one can absolutely optimize your web site.

Search engine marketing Titles and Meta Descriptions

Management in Joomla: sure

A web page’s title continues to be one of the crucial vital on-page rating elements. And a well-written meta description may also help you get extra click-throughs (though Google received’t at all times use it).

The excellent news is, you’ll be able to set web page titles and descriptions in an out-the-box Joomla 4 set up. However you’ll have to know the place to look.

The Search engine marketing title (which Joomla calls “Browser Web page Title”) is tucked away on the (VERY) backside of the choices panel…

Edit Article > Choices > Browser Web page Title

browser page title

…whereas the meta description setting is bundled underneath the “Publishing” tab.

Edit Article > Publishing > Metadata > Meta Description

meta description

We expect it could make extra sense to maintain these collectively. However no biggie.

For those who’re utilizing 4SEO, you’ll be able to set a customized web page title and meta description for any web page within the extension’s admin space.

It will overwrite any earlier metas set natively in Joomla for the web page. And also you’ll additionally get a SERP preview for each cellular and desktop.

Elements > 4SEO > Choose web page

4seo metadata

Candy.

With regards to templating titles, sadly, there’s no straightforward technique to do it.

You possibly can select to incorporate your web site identify in your titles as a prefix or suffix in your web site’s world configuration.

System > World Configuration > Search engine marketing

joomla 4 site name

However once more, this will probably be overwritten if you happen to’ve set a customized title for a web page utilizing 4SEO.

And naturally, if you wish to write some customized code, you’re free to create a customized title (or meta description) format in your template (directions right here).

Study extra about Search engine marketing Titles and Meta Descriptions

Web page slug / URL

Management in Joomla: sure

We advocate creating brief, descriptive, 2-3 phrase slugs, together with the first key phrase (or phrase) for every web page. Use hyphens to separate phrases.

Earlier variations of Joomla did help search engine pleasant URLs. However the course of was slightly fiddly and you’d in all probability have wished to make use of an extension to handle them.

Luckily, Joomla 4 has made the method of enabling (and managing) search engine pleasant URLs rather more easy.

Your first step is to allow “Search Engine Pleasant URLs” and “Use URL Rewriting” within the Search engine marketing panel of worldwide config.

System > World Configuration > Search engine marketing

search engine friendly urls

As soon as enabled, you’ll have to rename htaccess.txt (present in your web site’s root listing) to .htaccess if you happen to haven’t accomplished so already.

htaccess

After which you need to use the “Alias” subject to set a search engine pleasant slug for a person article.

Study extra about URL slugs/permalinks

Canonical URLs

Management in Joomla: sure

On smaller websites, you in all probability received’t want to fret about this.

However when you have a collection of comparable pages in your web site — i.e. concentrating on the identical key phrases, or with very small variations in content material — there could also be occasions whenever you’ll wish to set a canonical (grasp) URL.

This helps to keep away from duplicate content material points.

You possibly can set a customized canonical URL for any web page within the 4SEO admin space.

Elements > 4SEO > Choose web page > Canonical URL

canonical url

Index management (robots meta tag)

Management in Joomla: sure

The robots meta tag instructs Google to both index (1), or to not index (2) a web page:

  • <meta identify=”robots” content material=”index, observe”> – index this web page please Google
  • <meta identify=”robots” content material=”noindex, observe”> – ignore this web page please Google (however observe the hyperlinks on it)

You don’t really need the primary one as (assuming your web page meets their high quality requirements) indexing is Google’s default motion. Nevertheless it doesn’t do any hurt to have it in place.

Joomla 4 permits you to set this within the “Publishing” tab of an article’s edit display.

Edit Article > Publishing > Metadata > Robots

Or alternatively, you’ll be able to management the robots meta tag in 4SEO.

noindex page

Study extra about index management

Heading Tags (h1, h2, h3 and many others)

Management in Joomla: sure

Heading tags (h1, h2, h3, and many others) assist Google perceive the construction and subject(s) of your web page.

They need to be correctly nested.

For instance, an h1 tag would typically be the principle subject (stage 1), an h2 may very well be a subtopic (stage 2), and an h3 may very well be a sub-sub subject (stage 3), and many others:

<h1>Pets</h1> (subject of the web page)

<h2>Goldfish</h2> (subtopic)

<h3>Caring in your goldfish</h3> (subtopic of goldfish)

<h4>Clear your fish’s tank often</h4> (subtopic of caring in your goldfish)

<h2>Cats</h2> (subtopic)

<h3>Caring in your cat</h3> (subtopic of cats)

Joomla helps a full vary of heading tags from H1-H6.

joomla 4 headings

Because it ought to!

Study extra about heading tags

Structured information (aka schema)

Management in Joomla: sure

Structured information (often known as schema) may also help Google perceive:

  • the kind of content material on a web page (i.e. recipe, evaluation, product, article),
  • the entity behind the web site (i.e. group),
  • and can be used to point out further search options (wealthy snippets)

For those who’re not acquainted with structured information and its influence on Search engine marketing, we advocate studying our wealthy snippets information.

You’ve received a number of choices for together with customized schema in your Joomla web site and pages.

First up, there are a number of specialised extensions, equivalent to this one from tassos.gr (free and paid variations accessible).

However you may also handle schema with 4SEO.

Within the instance under, we’re going to make use of 4SEO so as to add FAQ schema to a web page. We’ll begin by including a brand new rule and giving it a reputation (for our use).

Elements > 4SEO > Structured Knowledge > New Rule > Identify & Ordering

faq schema name

Subsequent, we’ll choose which situations will set off the rule.

On this case, we’re selecting a particular URL (yoga-classes). However you can additionally select to point out the schema on all pages, particular classes, and even on particular dates.

Elements > 4SEO > Structured Knowledge > New Rule > When to run

joomla 4 schema

And eventually, we will select which sort of schema to show (i.e. FAQ web page, occasion, recipe, and many others), and the way it will likely be constructed (CSS selectors, shortcodes, or customized values).

Elements > 4SEO > Structured Knowledge > New Rule > What to do

joomla 4 structured data

It’s fairly intuitive and covers a lot of the widespread kinds of schema markup you may wish to use in your web site.

The complete course of is documented right here.

Study extra about structured information and wealthy snippets

Picture Search engine marketing

Management in Joomla: sure

The three most vital components of picture Search engine marketing are:

  • Alt textual content (description of the picture for display readers and engines like google)
  • File dimension (smaller = quicker = higher)
  • File identify (we advocate utilizing descriptive file names)

Joomla 4’s commonplace WYSIWYG editor helps alt textual content…

joomla 4 alt text

…they usually received’t mess together with your filenames. So so long as you utilize a descriptive filename when saving earlier than importing to Joomla, that’s what you’ll get.

On the subject of optimizing picture file sizes, you’ll need to deal with that otherwise.

Your choices are to both:

a) ensure your photographs are compressed earlier than importing, or

b) set up an extension to compress your photographs for you

For those who go for choice b, then the Picture Recycle extension ought to do the trick.

image recycle extension

Word: Joomla 4 contains lazy loading for photographs out-the-box, which is certainly going to assist with preliminary web page load occasions. However we’d nonetheless advocate compressing and optimizing your photographs.

Study extra about picture Search engine marketing

HTTPS

Do Joomla websites run over HTTPS? sure

HTTPS has been a confirmed Google rating sign since 2014.

And in 2022 there’s actually no excuse for any web site to nonetheless be operating over HTTP. However any Search engine marketing advantages, it’s unsecure.

Ensuring your Joomla web site runs over HTTPS is your (or your hosts) accountability.

Study extra about HTTPS

Robots.txt file

Management in Joomla: sure

A robots.txt file means that you can cease search engine bots from accessing sure areas of your web site.

For instance, you might need a piece with user-generated content material that you just don’t need crawled or listed by Google.

Since Joomla is self-hosted, you need to use FTP to immediately edit your robots.txt file.

Or, if you happen to’re operating 4SEO you may also edit the file within the admin space.

Elements > 4SEO > Search engine marketing Instruments > Robots.txt

joomla 4 robots

Study extra about Robots.txt

XML Sitemaps

Generated by Joomla: sure

An XML sitemap helps Google discover (and index) all of the pages in your web site.

And the excellent news is, 4SEO will mechanically create a sitemap in your Joomla web site.

Elements > 4SEO > Sitemaps

4seo sitemaps

Even higher? You possibly can exclude particular pages from the sitemap with the press of a button.

Elements > 4SEO > Pages > Sitemap checkbox

exclude page from sitemap

Study extra about XML Sitemaps

Are Joomla websites mobile-friendly?

One phrase reply: sure

When designing your Joomla web site there’s an excellent likelihood you’ll be specializing in the way it seems to be on desktop.

However cellular visitors overtook desktop visitors in 2017. And Google now prioritizes the cellular model of your web site for crawling and indexing.

Most Joomla templates are mobile-friendly. And if yours shouldn’t be…

…then it’s time to discover a new one!

If Google does discover any points with the cellular model of your web site, they’ll let in Search Console.

mobile issues - google search console

So hold a watch out.

In conclusion: when mixed with the premium 4SEO extension, Joomla is a good selection for Search engine marketing

Joomla has been round for a very long time and has a comparatively massive neighborhood.

So it’s no actual shock that there will probably be an answer (be that with an extension or some code tinkering) for many technical Search engine marketing duties that you just wish to full.

Once we beforehand reviewed Joomla 3, we have been important of the drained admin interface and gaps in Search engine marketing performance. And we felt that every one issues thought-about, WordPress was in all probability a more sensible choice for Search engine marketing, and usually as a CMS.

However Joomla 4, when mixed with the premium 4SEO extension has (in the principle) stuffed the Search engine marketing gaps, and the slick new admin interface goes to make it rather more interesting to new customers.

On high of that, it’s tremendous quick.

Fairly frankly, after spending the previous few years in a slumber — permitting the competitors to march forward — Joomla looks like a mission that’s alive once more.

And with the precise information and a stable Search engine marketing technique, there’s no purpose your Joomla web site can’t rank extremely in Google.

So if you happen to’re operating a Joomla web site, right here’s what we advocate:

  • run a full Search engine marketing audit (you’ll be able to observe this Search engine marketing audit information),
  • allocate time to fixing points and optimizing your web site (the place attainable),
  • concentrate on creating high-quality content material that helps your customers and absolutely solutions their search queries,
  • construct your web site’s authority by incomes top quality backlinks (try our advisable hyperlink constructing techniques)

Within the different elements of this collection, we reviewed the on-page Search engine marketing of Wix, Squarespace, GoDaddy and WordPress. And we’ve in contrast the Search engine marketing execs and cons of every CMS in a roundup put up, the place we additionally revealed the very best CMS for Search engine marketing in 2022.

PS: Get weblog updates straight to your inbox!

David McSweeney

David is our chief editor for professional Search engine marketing content material at Seobility. Unsurprisingly he loves Search engine marketing and writing. He combines 20+ years of expertise in Search engine marketing with the eagerness for educating you guys how one can optimize your web sites the precise approach.



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