Technically the brand new characteristic was launched in 2021, however solely to a small variety of customers. However now Google is slowly ramping up a instrument they label “Organise key phrases into advert teams.” This was first dropped at our consideration on Twitter by Tauqueer Aziz, and confirmed by a Google spokesperson right now.
What Google says. Google confirmed the brand new characteristic in a press release right now:
You possibly can all the time manually select so as to add key phrases to advert teams (manually selecting which of them so as to add the place). This characteristic provides the power to make use of an automatic machine studying system the place we propose which advert teams are the very best ones for the key phrases, as an alternative of you manually doing the position.
This could hopefully save advertisers effort and time if they’ve hundreds of key phrases/advert teams to sift via. The flexibility to manually add key phrases nonetheless exists.
Why we care. This new characteristic goals to avoid wasting advertisers time by robotically allocating key phrases into related advert teams. However identical to with most automation, use with warning. Check, analyze, and regulate as obligatory.
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