Final up to date on February 1, 2022
That is the third submit in our sequence the place we take a look at the on-page web optimization of the world’s hottest CMS methods.
But when Squarespace hoped for a comfort “picket spoon” in our on-page web optimization sequence they’re going to be disenchanted.
As a result of on this submit, we’re diving into Godaddy’s Web site Builder…
…and the low bar simply acquired a complete lot decrease.
So buckle up, and skim on to find:
- how effectively arrange for on-page web optimization GoDaddy’s Web site Builder is out the field,
- how one can configure your GoDaddy Web site Builder website to rank greater in Google,
- the technical web optimization points we discovered on the platform
Let’s get began with a abstract.
In Abstract: Is Godaddy’s Web site Builder good for web optimization?
You had been anticipating extra? Okay then…
We’re positive you understand GoDaddy. They’re the world’s largest area registrar.
However you won’t know — until you noticed the quite a few upsells once you registered your area — that in addition they have a semi-popular CMS you should use to construct your web site.
Why do we are saying semi-popular? As a result of in keeping with w3techs simply 0.3% of web sites run on GoDaddy’s Web site Builder (as of February 2022). Which implies that WordPress websites (with a utilization share of 43.3%) outnumber GoDaddy websites by 144-1.
However these numbers don’t inform the total story.
As a result of our guess is that when you think about the variety of spam websites selecting WordPress, the share of “actual” companies working on GoDaddy’s Web site Builder shall be a lot greater than 0.3%.
The dangerous information?
These companies are going to be critically hampered by the dearth of management over their web site’s on-page web optimization.
As a result of the underside line is, there’s simply not a lot you are able to do to optimize your GoDaddy website.
Actually, what you can do is just about summed up on this video:
We’ll prevent time watching and summarize. To optimize your GoDaddy website you should use a elaborate wizard to:
- Generate an web optimization title straight outta 1999
- Add a meta description
- Change your H1 tag
- Spam some key phrases into your textual content
We made up quantity 5.
In a nutshell:
You’ve acquired about as a lot management over your web site’s on-page web optimization as Donald Trump has over his hair in a powerful wind.
Throw in gradual load occasions and also you’ve acquired a platform that’s positively going to be holding again your efforts to rank your website greater in Google.
Like photos? Right here’s a abstract…
How we examined the web optimization capabilities of GoDaddy’s Web site Builder
We arrange a small website on a GoDaddy Web site Builder Premium plan.
We selected a preferred theme and loaded the location with demo content material.
The exams included handbook evaluation, working the location by way of our personal web optimization audit software, and testing utilizing third-party instruments corresponding to Google’s PageSpeed Insights and GTMetrix.
GoDaddy Web site Builder web optimization: The nice, the dangerous, and the ugly
Earlier than reviewing GoDaddy’s management of on-page web optimization elements, let’s run by way of a number of the web optimization highlights (and lowlights) of the platform.
We’ll begin with the positives.
Empires rise and fall…
The solar slowly melts away the rocks over thousands and thousands of years…
Okay, um… it’s simple to combine your GoDaddy website with Google Search Console.
Dangerous: Unconventional naming of fields, no search previews outwith wizard
GoDaddy has a wizard you should use to “optimize” every web page in your website. We don’t discover it significantly helpful, however we’ll come onto that later.
Exterior the wizard, they’ll allow you to set a title and meta description for every web page in your website in the principle editor.
Solely they don’t name it a title. For some cause, they’ve determined to name it a “headline”.
So why is that this an issue?
Properly, take into account a non-technical consumer who’s simply learn an article (like our web optimization audit information) telling them to create an optimized title tag. Isn’t calling the sector “headline” simply inflicting pointless confusion?
Are we nitpicking? Maybe. However this simply appears illogical to us.
You’ll additionally observe from the screenshot above that you just gained’t get a search preview in the principle editor (you’re going to get one within the wizard).
Ugly: Gradual load occasions
With Core Net Vitals being a part of Google’s algorithm since 2021, pace and format stability is grew to become much more necessary to web optimization.
Our take a look at GoDaddy website had critical points with each.
For instance, this tremendous fundamental weblog submit…
…had a Google PageSpeed Insights rating of simply 23 and a time to interactive of 15.4 seconds.
It additionally had unusual points with format stability (loading then hiding layers), which you’ll be able to see within the timeline under.
The gradual load occasions had been primarily attributable to heavy script utilization.
Ugly: There’s simply not a lot you are able to do to optimize your website
Wish to edit a web page’s title and meta description? No drawback… until you need to do it for a weblog web page.
Wish to get extra superior?
Time to change to a different CMS.
On-Web page web optimization Fundamentals: How does GoDaddy’s Web site Builder measure up?
Now let’s flip our consideration to regulate of a number of the basic on-page web optimization elements.
Does GoDaddy’s Web site Builder cowl all of them?
Not even shut.
Right here’s our abstract once more.
Observe: having management of an web optimization rating issue just isn’t equal to its optimization. web optimization audit instruments like Seobility provide recommendation on methods to correctly optimize every factor and discover errors in optimization which can be holding again your website. See our web optimization audit information for extra info on methods to absolutely optimize your web site.
web optimization Titles and Meta Descriptions
Management in GoDaddy: partial
A web page’s title continues to be one of the crucial necessary on-page rating elements. And a well-written meta description may also help you get extra click-throughs (though Google gained’t all the time use it).
On a GoDaddy website you possibly can set a customized title and meta description for every “web page”, however for a weblog submit, you’re out of luck.
There are two methods you possibly can set the title and outline for a web page.
The primary is in the principle editor, which we already coated above.
The second method is thru the web optimization wizard.
To entry the wizard, click on on “Begin Optimizing” below “Settings > Search Engine Optimization” on any web page (proven under), or select “web optimization” from the “Advertising” dropdown.
From there, you possibly can select to “optimize” your homepage, or another web page in your website.
When you’ve chosen a web page to optimize, GoDaddy will ask you to explain it in a single or two phrases….
…which they’ll use to generate an inventory of associated key phrases. You possibly can choose two or three of probably the most related phrases in your web page.
After a immediate to insert these key phrases into your content material (which you are able to do if you want, however we’ve skipped) you’ll be requested to pick a title in your web page.
Let’s check out that first title (which we suspect many small enterprise house owners might choose):
Seobility Yoga – Yoga Courses, Yoga Instruction, Yoga, Yoga Courses
Appears good proper? As a result of stuffing key phrases into your title and repeating the phrase yoga 5 occasions is an effective way to spice up your search engine rankings.
Wait, it’s 2022 not 1999.
Apparent sarcasm is clear hopefully. However simply In case… let’s be crystal clear. This isn’t a great way to put in writing your web page titles for web optimization in 2022.
Actually, we don’t actually like several of GoDaddy’s advised titles. However as we’re pressured to pick one earlier than continuing we’ll select the only:
Yoga Courses – Seobility Yoga
It’s not good. However at the very least it’s not spammy.
On the following display, we are able to add our web page’s meta description.
After which after one other couple of screens the place we are able to select so as to add our key phrases to our web page’s content material and heading, we’ll get to a closing evaluation web page…
…and we’re finished.
As we alluded to earlier, we don’t discover this web optimization wizard significantly useful. However the truth that the web page title recommendations are poor, it’s an extremely gradual method of updating a number of the most elementary web optimization rating elements.
In the end although, that’s simply our opinion. And non-technical customers might want to replace their website this manner.
So we are able to’t precisely name this a unfavorable.
However what we are able to say is a unfavorable is that GoDaddy doesn’t provide you with any solution to set a customized web optimization title and outline in your weblog posts. The title will all the time be the identical as your headline, and there’s nowhere so as to add a meta description.
We’ve no concept why that is the case, however it’s not good.
Be taught extra about web optimization Titles and Meta Descriptions
Web page slug / URL
Management in GoDaddy: partial
We advocate creating quick, descriptive, 2-3 phrase slugs, together with the first key phrase (or phrase) for every web page. Use hyphens to separate phrases.
You are able to do it on a GoDaddy website, however once more, it’s fairly unintuitive. There’s no area for enhancing your slug, however GoDaddy will base it in your web page’s title.
And to layer on the confusion, we don’t imply web optimization title (bear in mind, GoDaddy calls that “headline”), we imply the “title” you select once you create a brand new web page:
So within the instance above, we’d get a slug that appears like this:
In the event you replace this title, the URL can even replace.
Which is sort of superb we guess. However a area for slug/URL might need made it slightly easier to know?
As for the weblog, you’ll be caught with a slug primarily based on the title of the weblog submit itself. So if now we have a weblog submit titled:
Yoga Suggestions For Newcomers: Right here’s How To Get Higher At Yoga FAST
We’ll get a slug that appears like this:
And there’s nothing we are able to do to alter it. Not excellent.
Observe: one thing we did uncover is that in the event you change a printed weblog submit’s title, GoDaddy will maintain the outdated URL. So we suppose you might initially create the weblog submit with a brief, 2-3 phrase keyword-targeted title, then change it to an extended title afterwards in the event you needed a workaround.
Be taught extra about URL slugs/permalinks
Management in GoDaddy: no
On smaller websites, you most likely gained’t want to fret about this.
However when you have a sequence of comparable pages in your website — i.e. concentrating on the identical key phrases, or with very small variations in content material — there could also be occasions once you’ll need to set a canonical (grasp) URL.
This helps to keep away from duplicate content material points.
There’s definitely no apparent solution to set canonical URLs in GoDaddy’s Web site Builder. So potential fiddly workarounds excepted, we’re going to say that this isn’t one thing you possibly can management on a GoDaddy website.
Be taught extra about canonical URLs
Index management (robots meta tag)
Management in GoDaddy: no
The robots meta tag instructs Google to both index (1), or to not index (2) a web page:
- <meta identify=”robots” content material=”index, observe”> – index this web page please Google
- <meta identify=”robots” content material=”noindex, observe”> – ignore this web page please Google (however observe the hyperlinks on it)
You don’t really want the primary one as (assuming your web page meets their high quality requirements) indexing is Google’s default motion. However it doesn’t do any hurt to have it in place.
We couldn’t see any easy solution to noindex a person web page on a GoDaddy website.
Be taught extra about index management
Heading Tags (h1, h2, h3 and so forth)
Management in GoDaddy: no
Heading tags (h1, h2, h3, and so forth) assist Google perceive the construction, and matter(s) of your web page.
They need to be correctly nested.
For instance, an h1 tag would typically be the principle matter (degree 1), an h2 could possibly be a subtopic (degree 2), and an h3 could possibly be a sub-sub matter (degree 3), and so forth:
<h1>Pets</h1> (matter of the web page) <h2>Goldfish</h2> (subtopic) <h3>Caring in your goldfish</h3> (subtopic of goldfish) <h4>Clear your fish’s tank recurrently</h4> (subtopic of caring in your goldfish) <h2>Cats</h2> (subtopic) <h3>Caring in your cat</h3> (subtopic of cats)
GoDaddy’s Web site Builder fails miserably right here. You’ve acquired just about zero management over headings.
At first look, we thought maybe they had been doing their funky naming conference trick once more and calling heading tags “Kinds”. However we had been incorrect.
Seems the dropdown within the picture above is actually for controlling the model of the heading. There’s no solution to change the precise heading tag itself.
So that you’re caught with no matter GoDaddy feels is one of the best match for a selected heading tag. Which wouldn’t be fairly a lot of a problem in the event that they had been choosing the proper ones…
…however (at the very least in our exams) they’re not.
Within the instance above, we’ve skipped straight from H2 to H4.
How about on a weblog web page?
Properly, all you are able to do is choose “T” within the textual content toolbar.
Which turns the highlighted textual content into an H4. Desire a subheading? Robust, you’re getting one other H4.
(H4 wasn’t even the precise tag right here, it ought to have been an H2)
So there’s simply no solution to create a correctly structured web page.
Be taught extra about heading tags
Structured information (aka schema)
Management in GoDaddy: no
Structured information (also referred to as schema) may also help Google perceive:
- the kind of content material on a web page (i.e. recipe, evaluation, product, article),
- the entity behind the web site (i.e. group),
- and will also be used to point out extra search options (wealthy snippets)
In the event you’re not conversant in structured information and its impression on web optimization, we advocate studying our wealthy snippets information.
There’s no easy method so as to add schema markup to a web page on GoDaddy.
Be taught extra about structured information and wealthy snippets
Picture web optimization
Management in GoDaddy: sure
The three most necessary components of picture web optimization are:
- Alt textual content (description of the picture for display readers and engines like google)
- File dimension (smaller = sooner = higher)
- File identify (we advocate utilizing descriptive file names)
GoDaddy’s Web site Builder performs moderately effectively right here.
It’s simple so as to add alt textual content…
And once you add a picture GoDaddy will create (and serve) a WebP model — a light-weight picture format that’s really helpful by Google.
They may change the filename of the webp (we’d quite they stored it the identical), however total we’re fairly pleased with how GoDaddy handles picture web optimization.
Be taught extra about picture web optimization
Do GoDaddy websites run over HTTPS? sure
HTTPS has been a confirmed Google rating sign since 2014.
And in 2022 there’s actually no excuse for any website to nonetheless be working over HTTP. However any web optimization advantages, it’s unsecure.
So we’re happy to say that each GoDaddy website (whether or not on a customized area or not) runs on HTTPS.
Be taught extra about HTTPS
Management in GoDaddy: no
A robots.txt file means that you can cease search engine bots from accessing sure areas of your website.
For instance, you might need a piece with consumer generated content material that you just don’t need crawled or listed by Google.
Sadly whereas GoDaddy will create a default robots.txt file in your website, there’s presently no solution to edit it. They clarify why right here.
Sadly, no, you won’t be able to edit the robots.txt immediately on GoCentral. It’s a proprietary GoDaddy product and all server facet entry is managed by GoDaddy. The client has no direct entry.
Be taught extra about Robots.txt
Generated by GoDaddy: sure
An XML sitemap helps Google discover (and index) all of the pages in your website.
GoDaddy routinely units up and maintains an XML sitemap in your website (pages, weblog posts, and so forth), nevertheless, there isn’t any solution to edit it.
Be taught extra about XML Sitemaps
Are GoDaddy websites mobile-friendly?
One phrase reply: sure
When designing your website on GoDaddy, there’s an excellent likelihood you’ll be specializing in the way it appears on desktop.
The excellent news is that GoDaddy websites are absolutely responsive, and (pace points however) work effectively on cellular.
Simply be certain that to preview how your website appears on each desktop and cellular. And bear in mind it’s the cellular model of your website that Google will index and rank. So when you have a function that shows on desktop however not cellular, then Google gained’t take it into consideration for rankings.
GoDaddy provides you with a preview of how your website appears on cellular.
However we’d nonetheless advocate testing by yourself system after going reside.
If Google does discover any points with the cellular model of your web site, they’ll let you understand in Search Console.
So maintain a watch out.
In conclusion: GoDaddy Web site Builder’s web optimization is critically missing
Our mom informed us that if we don’t have something optimistic to say, then don’t say something.
But when we caught by that rule… effectively, you’d be a clean web page right here.
As a result of it’s fairly onerous to conclude something aside from GoDaddy’s Web site Builder is poor for web optimization.
In the event you’re on the platform, you’re going to be hampered by the dearth of choices for optimizing your website/content material. And the gradual web page load occasions are going to see you lagging your opponents each actually and metaphorically.
However with that being stated:
In the event you presently have a GoDaddy website and don’t need to swap to a extra superior CMS — an motion we truly discovered GoDaddy help engineers recommending in lots of their very own assist threads! — our recommendation can be to:
- run a full web optimization audit (you possibly can observe this information),
- allocate time to fixing points and optimizing your website (the place attainable),
- deal with creating high-quality content material that helps your customers and absolutely solutions their search queries,
- construct your website’s authority by incomes top quality backlinks (take a look at our really helpful hyperlink constructing techniques right here)
Within the different elements of this sequence, we reviewed the on-page web optimization of Wix, Squarespace, WordPress and Joomla. And we’ve in contrast the web optimization professionals and cons of every CMS in a closing roundup submit, the place we additionally revealed one of the best CMS for web optimization in 2022.
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