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WhatsApp’s person base noticed an enormous uptick in Q1 2022, however competitors is rising



What you’ll want to know

  • WhatsApp has seen a major improve in person engagement throughout the first quarter of 2022.
  • In response to a brand new report, its person base elevated by 41% in Q1.
  • The Russia-Ukraine battle could have contributed to this improve, as persons are utilizing the app greater than ever earlier than to speak in a safe atmosphere.

WhatsApp’s person engagement has elevated considerably within the first quarter of this 12 months, a brand new examine reveals. MoneyTransfers.com, which compares numerous cash switch suppliers for sending cash on-line, stories a 41% improve in person engagement throughout that point interval for the Meta-owned messaging app.

WhatsApp’s newest progress is due largely to the huge quantity of “energy customers” who use the platform on daily basis. The examine reveals this classification of customers accounts for 55% of WhatsApp’s month-to-month common customers (MAUs) in Q1.



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